Skip to main content

Allure

Get EltaMD, Color Wow, Bloomeffects, and moreJoin Allure Beauty Box
COVER STORY

Where There’s a Willow There’s a Way

EYE WITNESS

Want Green Eyes? That'll Be $12,000

ALLURE BEAUTY BOX

The May Allure Beauty Box Is Mother’s Day Gifting Made Easy

Shop the Allure Best of Beauty Awards

View all 391 winning products

In the News

IN A TWIST
Beyoncé Took the Beyhive Concept Literally With Her Latest Hairstyle
Hair
I Want to Take a Magnifying Glass to Willow Smith's Massive, Sculptural Updos
No-quette
Eva Longoria Found a Way to Wear a Hair Bow That Doesn't Feel Coquettish

The Latest

Products We Love

DON'T FORGET THE LUBE

So, You've Got Your Vibrators. Make Room for These Dildos.

EYE OWE YOU

8 Best Reusable Undereye Masks to Tackle Puffiness, Dark Circles & Dehydration

GET GLOWING

The Best Bronzers for Radiant Skin All Year Round

SERUM STANDOUTS

13 Eye Serums That Brighten, Tighten, and Sink in Quickly

POWDERPUFF GIRLS

7 Best Powder Puffs for Baking Without Caking

SHINE-FREE ZONE

The Best Foundations for a Shine-Free Complexion