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30% off sitewide! No code needed.
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*Discount codes cannot be used during sitewide sales.

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Bar Raised. Trail Blazed.

Discover a curated collection of highly efficient, problem-solving essentials that save you time & space.

More living life your way — doing what you love, with the people you love. Because a 10-step routine isn’t our thing.

Hit refresh on your routine

Do more with less

Upgrade to all-in-one, award-winning beauty designed to make life easier.

Ready in 5

Get time back to do what you love with multi-functional, easy-to-use products.

Cut the clutter

Because you don't need 4 tools when our 4-in-1 brush gets it done for less.

Mindfully made

Clean. Vegan. Cruelty-free. Planet-friendly packaging. Net-zero plastic footprint.

shop your routine

Making products with purpose.

Multifunctional products are multi-solving products. Ours are designed to do more than one thing so you can carry fewer things — empowering you to spend less time getting ready and more time doing what you love, with the people you love.

Save 29%
#shade_baby-pearl
+10 shades
11th Hour Baby Pearl
$24.00 $17.00
Rated 4.7 out of 5
Based on 512 reviews
Cream Eyeshadow & Liner Stick
+10 shades
- +
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Up to 30% off for Memorial Day!
Save 18%
#shade_trailblazer
+11 shades
Game Face Trailblazer
$22.00 $18.00
Rated 4.7 out of 5
Based on 112 reviews
Second Skin Concealer
+11 shades
- +
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Up to 30% off for Memorial Day!
Save 14%
Trending now 🔥
Selling Fast
#shade_aurora
+11 shades
Sunsational Aurora
$28.00 $24.00
Rated 4.5 out of 5
Based on 204 reviews
SPF 50 Skin Tint with Niacinamide
+11 shades
- +
Sold out - notify me
Up to 30% off for Memorial Day!
Save 15%
Selling Fast
#shade_in-a-rouge
+2 shades
Pen Pal In a Rouge
$20.00 $17.00
Rated 4.6 out of 5
Based on 4027 reviews
4-in-1 Eye, Brow, Lip & Highlight Pen
+2 shades
- +
Sold out - notify me
Up to 30% off for Memorial Day!
Save 20%
Multi-Tasker
$25.00 $20.00
Rated 4.7 out of 5
Based on 6725 reviews
Allure & Elle award-winning 4-in-1 brush
- +
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Up to 30% off for Memorial Day!
Save 20%
Buy 1 Get One 50% Off
Overachiever
$25.00 $20.00
Rated 4.4 out of 5
Based on 17 reviews
4-in-1 Makeup Brush
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Up to 30% off for Memorial Day!
Save 10%
BEST SELLER ✨
Double Take
$50.00 $45.00
Rated 4.7 out of 5
Based on 6747 reviews
4-in-1 Makeup Brush Duo
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Up to 30% off for Memorial Day!
Save 20%
BEST SELLER ✨
Selling Fast
#shade_self-love
+3 shades
Lip Goals Dare to Bare
$15.00 $12.00
Rated 4.8 out of 5
Based on 56 reviews
Super Hydrating High-Shine Glossy Balm
+3 shades
- +
Sold out - notify me
Up to 30% off for Memorial Day!
Save 20%
Selling Fast
all
Winning Skin Duo
$50.00 $40.00
Rated 4.6 out of 5
Based on 323 reviews
SPF 50 Tinted Moisturizer + Concealer
Customize your set
- +
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Up to 30% off for Memorial Day!
Save 18%
Selling Fast
#shade_aurora
+11 shades
Sunsational Duo Aurora
$56.00 $46.00
Rated 4.5 out of 5
Based on 206 reviews
SPF 50 Skin Tint with Niacinamide
+11 shades
- +
Sold out - notify me
Up to 30% off for Memorial Day!
Sold Out
Go the Distance
$22.00
Rated 4.2 out of 5
Based on 33 reviews
Lengthening & Strengthening Tubing Mascara
Sold out - notify me
Up to 30% off for Memorial Day!
Save 30%
BEST SELLER ✨
Selling Fast
High Performer
$20.00 $14.00
Rated 4.0 out of 5
Based on 6 reviews
Foundation Buffing Brush
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Up to 30% off for Memorial Day!
Save 25%
Eye-Conic Duo
$48.00 $36.00
Bestselling Eyeshadow Sticks Set
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Up to 30% off for Memorial Day!
Save 14%
Selling Fast
#shade_pomegranate
Slow Your Roll Sage
$14.00 $12.00
Rated 4.8 out of 5
Based on 162 reviews
All-Natural, Aluminum-Free Deodorant
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Up to 30% off for Memorial Day!
Save 17%
She's Blushing (Eye) Trio
She's Blushing (Eye) Trio
$72.00 $60.00
Rated 4.0 out of 5
Based on 1 review
11th Hour Eyeshadow Stick Trio
- +
Sold out - notify me
Up to 30% off for Memorial Day!
Save 17%
She's Golden (Eye) Trio
She's Golden (Eye) Trio
$72.00 $60.00
Rated 5.0 out of 5
Based on 4 reviews
11th Hour Eyeshadow Stick Trio
- +
Sold out - notify me
Up to 30% off for Memorial Day!

See these Products in Action

Deliberate from the start.

Before we create, we question everything we make.

  • Does it serve a purpose?
  • Do you need it?
  • Does it speed up your routine?
  • Is it easy to use?
  • Does it simplify things?

And unless it checks all these boxes, we won’t make it.

Changing the course on buyer’s remorse.

We all have them. Those once-coveted— now dust-covered — products banished to the spare closet. Either they were too bulky, too timely, too trendy, too flimsy or just too ordinary. ICYMI, Alleyoop is driven by a different product philosophy.